451 Creative

Whimzees

Digital | Social

1. CHALLENGE

Increase engagement and brand affinity on social channels.

2. STRATEGY

Users don’t want to be sold to in the social space.

3. CREATIVE

Getting away from product-centric posts, we created the Summer Barkbusters campaign, which reimagined classic movies with dogs as the leads.

THE OUTCOME

The campaign generated well over 1,000,000 impressions. Not too shabby for a brand with roughly 10,000 followers.