THE CHALLENGE:

With zero name recognition, an innovative, California-based, start-up struggles to connect with its hard-to-reach audience of frequent, affluent business travelers.

 

THE APPROACH:

Agency 451 executed Surf Air’s first-ever national PR campaign, complete with an extensive press kit and proactive pitching pipeline. 451 then launched a national media relations effort across general interest, business, tech and travel outlets to sell the Surf Air concept through various, compelling storylines, and worked closely with the Surf Air team to coordinate both studio and onsite interviews.

Agency451

THE RESULTS:

Agency 451 secured national coverage in time for the start-up’s official launch. Surf Air was featured on a variety of sites and news programs, including TechCrunch, TIME, The New York Times, Business Insider, Bloomberg Businessweek, NPR, CNBC and Fox Business News.

 

  • 354

    unique media hits

  • 345M

    impressions generated