THE CHALLENGE

To capitalize on Walmart’s commitment to source $200B in American made products in the next 5 years, Safety 1st needed to creatively demonstrate that they had both the right product and the right brand approach to compliment Walmart’s growing cadre of eco-friendly products.

THE APPROACH

Working with the Safety 1st mobility product team, we came up with dozens of consumer tested names and numerous package design concepts that not only resonates with the Safety 1st “US” mom, but would also have a distinctly worldwide appeal.

Agency451
Agency451

THE RESULTS

After months of consumer testing and refinement, both the product and marketing campaign are scheduled to hit store shelves in 2017.