THE CHALLENGE

PlaneSense, a world-class fractional aircraft ownership company, wanted to generate brand awareness and drive excitement around the arrival of their new PC-24 Jet.

Agency451

451 INSIGHTS

Agency 451 saw the arrival of the PC-24 Jet as an ideal opportunity to host a media event at PlaneSense headquarters in Portsmouth, NH. The event would introduce the highly-anticipated jet to employees, industry professionals and members of the media.

THE APPROACH

Over four months, 451 helped PlaneSense execute multiple PR initiatives, including media support on 5 static events across the US. 451 developed press kits for both the PC-24 and PlaneSense. 451 actively pitched, secured interviews and coordinated with top-tier and trade media prior to, on-site and after the PC-24 Jet event to build relationships and ensure successful coverage.

THE RESULTS

From January through April 2018, 451 secured 30 media hits, including coverage from Robb Report, Boston Globe, and Forbes, with anticipated coverage in Elite Traveler and Boston Globe’s “On the Job” column.

  • 42.7M+

    impressions to date

  • $4.7M+

    ad value