THE CHALLENGE:

On Deck Sports a mid-sized, niche market, B2C company wanted to push beyond the boundaries of their core business and increase their number of inbound leads.

 

Agency451

THE APPROACH:

Agency 451 kicked off a well-designed, pay-per-click advertising campaign to engage searchers actively looking for design and installation of indoor sports facilities.

What began as a well-conceived, pay-per-click advertising campaign to convert searchers into leads, developed into a game-changing modernization of ODS’ business model. Agency 451 also recommended they elevate their ecommerce play by selling the equipment and supplies for baseball and softball facilities.

THE RESULTS:

In addition, the push on shopping campaigns (and as a direct result of), ODS saw record-high ecommerce revenue in Q1 2016, and sales exceeded previous monthly revenue records 3 times consecutively from January to March. Year to date, organic search is up over 135%, and over 70% overall, and lead gen conversion rates have increased 33% with a reported marked increase in lead quality.

  • 113%

    grew revenue

  • 34%

    higher ROAS

  • 42%

    increase leads/month