THE CHALLENGE

A global healthcare and diagnostics company is looking to turn a microsite into a thriving online community to educate and connect women who suffer from heavy menstrual cycles.

Agency451

THE APPROACH

Agency 451 overhauled Hologic’s “Change the Cycle” microsite and blog to develop and implement an integrated creative and content program. Change the Cycle is now a community where women who suffer from heavy menstrual cycles can share their stories and learn about solutions. The agency enhanced and instituted new social media properties and took over creating and managing the content for the blog and social media platforms. Agency 451 developed engaging and fun personas that sparked thousands of conversations and engagements.

Agency451
Agency451

THE RESULTS

451 just launched Phase 1 of the updated website, that helped boost an already fast-growing social media community.

  • 817%

    increase in engagement on Facebook