THE CHALLENGE

To drive trial and awareness of Heluva Good! Dip.

Agency451

THE APPROACH

451 coordinated and executed a sponsor activation at BlogHer Food 2016 in Austin, TX. Building on the theme of everyday snacking, the interactive lounge served as a relaxing television-viewing space for attendees throughout the conference.

Heluva Good! hosted a “Bubbles with Brandi” event featuring Bravo’s Real Housewives of Dallas’ Brandi Redmond. Brandi was the perfect fit to drive traffic to the conference and engage one-on-one with attendees.

THE RESULTS

Over 560 attendees stopped by the Heluva Good! lounge sampling over 60 containers of dip. The event fostered more than 200 relationships between 692 contributors. Branded takeaways and photos extended the activation outside of the conference, further driving awareness of the brand and reaching 40+ million consumers.

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