451 Creative

Ericsson

Social

1. CHALLENGE

The brand’s B2B recruitment struggled to attract diverse, top-tier talent from across the globe in the hyper-competitive fields of science, technology, engineering and mathematics (STEM.)

2. CREATIVE

We launched the You + Ericsson B2B social campaign, which included content centered around the promotion of diversity, company culture and employee advocacy. In addition, we ran paid, targeted, direct response posts about current career opportunities. In order to “qualify” prospects as top candidates, we ran a number of quizzes specific to the knowledge and experience Ericsson employees needed so that any user capable of answering correctly gained access to apply.

THE OUTCOME

Facebook

+109%

FANS

284,607

ENGAGEMENTS

Twitter

+84%

FOLLOWERS

231,700

RESPONDERS

7MM+

IMPRESSIONS

Instagram

+412%

FOLLOWERS

22,687

SITE VISITS FROM SOCIAL POSTS