The brand’s B2B recruitment struggled to attract diverse, top-tier talent from across the globe in the hyper-competitive fields of science, technology, engineering and mathematics (STEM.)
We launched the You + Ericsson B2B social campaign, which included content centered around the promotion of diversity, company culture and employee advocacy. In addition, we ran paid, targeted, direct response posts about current career opportunities. In order to “qualify” prospects as top candidates, we ran a number of quizzes specific to the knowledge and experience Ericsson employees needed so that any user capable of answering correctly gained access to apply.
SITE VISITS FROM SOCIAL POSTS