As a senior account executive and influencer marketing specialist on the national PR team, I develop and execute integrated public relations campaigns as well as custom influencer programs for 451’s consumer and B2B clients. I have secured national media coverage in outlets including Woman’s Day, the Associated Press, and “The TODAY show”. I have worked with every type of influencer from brand ambassador to celebrity in a variety of verticals and on multiple social channels.
I am also a female entrepreneur. I understand the ins and outs of establishing a brands’ online presence as an influencer because I am doing so personally as a beauty blogger and with my YouTube channel, MKUP with Sarah. I offer our clients a unique perspective given the fact that I work with influencers as a brand representative but also with brands as an influencer.
I earned my bachelor’s degree in public relations at the University of South Carolina, Columbia. At school, I led the university’s Public Relations Student Society of America (PRSSA) chapter as president.