I grew up playing travel hockey, and gained many life lessons such as teamwork, competition, and sacrifice. But every practice, no matter the team, or the coach, always had a similar message: “Hockey is a series of broken plays. You better read it, adapt, and react accordingly.” Life can throw you plenty of monkey wrenches, and social media strategy is the same… except on steroids. Despite my laid-back nature, I’m quite the spaz, and love the thrill of social media hurling different creative, strategic, and analytics challenges at me on a daily basis.
I was raised in a stereotypical suburb in Connecticut. I did my undergrad in the far, not-so exotic, snow-covered tundra known as Canada, and I just finished my master’s at the tropical, water-deprived paradise known as the University of Southern California. I intended on pursuing political campaign management, but then 2016 happened… (I actually have a published dissertation on the subject. If you’d like to read it, you can buy it, so I can collect some royalties.) After my life plans flipped, I decided I wanted to pursue a career that can maximize my creative output and 451 fit the bill. It’s exciting being a part of an agency that understands how dynamic and expansive digital communications can be.
When I’m not trolling every social media channel, I’m usually blogging about something, whether it’s politics, pop culture, music, sports, or some trending topic. I have plenty of opinions on things, and getting them validated with social media “likes” makes me feel like a special snowflake. I was actually a guest contributor for Huffington Post before deciding to create my own personal blog on Medium. Otherwise, I like to read, curate music, play sports, tear up the karaoke machines at bars, and workout.