I came into this business some 25 years ago and decided I’d be the Adam Richman of marketing. I didn’t know it at the time, of course, but I would go on to work in just about every discipline of marketing. I was fascinated with all things marketing and how they all worked together. I’d always had my head in the strategy clouds, but having built my career largely in account service I was always wondering how great ideas could actually be operationalized. While at an agency working on a client need, I identified an idea for a consumer market research business. I got it funded and sold it to a bigger and better market research firm, but I was still missing the creative landscape of the agency world.
I went back into the agency world on the account service and operations side but found myself to be continually drawn to strategy. When AJ Gerritson approached me to head up 451’s strategy function, I jumped at the opportunity to work at a creative agency that would tap into my philosophy of strategy and insights.
With the bulk of free time, I’m usually with my girlfriend and our 9-year-old Golden Retriever, Stella or at a gymnastics gym, lacrosse or soccer field cheering on either one of my two daughters. If I have my own little bit of free time I’m likely to be on a mountain bike or trying to grab some laps at the track Club Motorsports.