With more than nine years of experience in marketing, and the last seven focused on search and digital, I lead 451’s Digital Advertising department in creating and implementing integrated campaign strategies.
As VP of Digital, I am responsible for all paid media accounts across multiple platforms, including search, social, display and retargeting. I am also responsible for department strategy and bringing new ideas and initiatives to clients, while growing investment and exceeding goals.
Prior to joining 451, I directed the Paid Search department at a Boston based search firm where I managed a roster of non-profits, health/medical and B2B accounts; including UNICEF, National Audubon Society, Boston Children’s Hospital, and Nuance.
I earned my Bachelor’s Degree from Roger Williams University, and still wonder how I ended up in Digital when I majored in English Literature. When I’m not at work, you can find me hanging out with my cat and making a huge mess in my kitchen.