When I was a teenager, while most of my friends were hanging up posters of boy bands in their room, I had a bulletin board filled with all of my favorite ads ripped from magazines. Oddly, I still remember one of my faves was an ad for a carpet store with a close up of a goofy bald man with the headline, “Need a Rug?”. I guess I’ve always had a love for marketing, and I’ve always been inspired by humor.
For more than 16 years, I’ve been leading integrated marketing programs with a specialty in public relations for a wide range of consumer, healthcare and B2B brands. I believe the magic is in developing a strategy with big, creative ideas and a deep understanding of what makes people tick so we can inspire measurable action. Through PR, event marketing, celebrity/influencer partnerships, digital, social and creative advertising campaigns, I’ve helped convince…
Prior to joining 451 in 2015, I served as Vice President at Loomis Group/Full & By where I directed strategic marketing and public relations programs for 10 years. Prior to that, I was at Digitas, where I was the account management lead for GM Fleet & Commercial (a division of General Motors).
I earned my Bachelor of Science from the University of Rhode Island, where I met my husband and further developed my love for music and parties. Off the clock, you can find me spending time at home in Mansfield, MA with my college sweetheart and young twin daughters, going to live music shows and obsessing over home design ideas.