I love food, so I became a chef. I love science, so I became chemist. I love to hack, so I became a programmer. I love to build, so I became the head of digital at 451. I’ve spent the last 6 years curating amazing digital teams who crush marketing campaigns for Fortune 500 companies like they’re riding a fixie, drinking a latte. Millennials.
I’m a firm believer that every single thing in the universe can be explained with math. What drives me is the pursuit of the solution. We approach a digital campaign like an equation. It can have one solution set – or many. We do the math. We get the solution. Just like chemistry.
I’ve never met a tangled knot I didn’t want to untie. I sit in the back of the room – not the front – because I believe that knowledge is power.
Some people say I’m smart, but most of the time the solution comes when I imagine “a fella smarter than myself. Then I try to think, what would he do?” If you got that reference – we should be friends.
My middle name is “Hustler” (actually, its Leon, but Leon is French for hustler. Look it up.) Whether I’m mixing up chemicals (cocktails), shredding on a Tobacco Sunburst Les Paul, grilling the perfect tomahawk steak, or hacking into your mainframe – I do it like a Leon. Should you get to know me? You do the math.