Growing up, I had experience with making t-shirts with my dad, so when the Boston Marathon bombing occurred, I went back to my roots and designed the iconic Boston Strong t-shirt as a way to support the victims and families. Two days after promoting the shirt design on Facebook and Twitter, the campaign went viral, and Boston Strong became the rally-cry that took the nation by storm. The tragedy that occurred on that day and the response from the entire city of Boston made me realize that I had a future in marketing and social media.
If you were to describe me with 3 hashtags, they would be #energetic, #empathetic and #kick-ass. I believe that life starts outside of your comfort zone and you should always be up for a new adventure. I’ve been a hip-hop dancer since I was in 5th grade, and have continued to groove as part of a dance troop while studying Marketing Communications at Emerson College.
When I’m not running 26.2 miles in the Boston Marathon, along the scenic Esplanade or down Newbury Street, you can most likely find me stuffing my face with a chocolate chip cannoli at Bova’s (no, I will not share with you). I’m an aspiring Dog Dad to some lucky French Bull puppy, and I’m pursuing my dream of making Boston Strong a Foundation to continue supporting the victims and their families [staystrongbostonstrong.org]. I currently reside in East Boston’s up-and-coming Eagle Hill where you can find me hanging out with my friends and playing some Spikeball.
My favorite part about working at 451 is that every day is like a new challenge. I continue to learn something new every day, whether it’s learning the brand voice of a new client or getting to take on a new task that I’ve never done before. Life at 451 is never boring; every day is a memorable one.