Four years ago, I left my hometown in New Jersey and shipped up to Boston to attend Boston University’s College of Communications (read: I sped as fast as I could up I-95 and never looked back). After a year as an intern and contractor on the PPC team, I joined 451 as a Digital Marketing Coordinator. I can’t count the number of times people have asked me what the heck PPC is and what I do all day, but I think it’s pretty simple. 1. Google. 2. Streamlining. 3. Pacing. 4. Pivot Tables. Got it? Good.
When I’m not #streamlining, pacing, Excel-ing or building campaigns, I love to stay active by playing hockey (more often via my couch in Brookline than on the ice) or tearing up the golf course (always via cart, of course). And hey, did I mention that I’ve never missed a BU Terriers hockey game since I moved to Boston? If you’re a BC fan, trouble’s a Bruin… (Although I am a die-hard Rangers fan, see what I did there?)
Hit me up if you ever need a quick spreadsheet lesson, reality check, or dad joke – I’m your guy.