Michael Tiedemann Joins 451 Marketing as Executive Vice President & Executive Creative Director
20+ Year Industry Veteran to Lead Agency Creative Practice
BOSTON, Sept. 14, 2015 — 451 Marketing, a fully integrated marketing, communications, and creative agency, today announced that award-winning creative director Michael Tiedemann has been named the agency’s Executive Vice President and Executive Creative Director. A seasoned creative professional with 20+ years of digital marketing experience with some of America’s biggest brands, Tiedemann will lead 451’s growing creative services practice.
“451 Marketing has a great client roster and I am energized to introduce them to our new, strategic approach to creative,” said Tiedemann. “I’m excited to help 451 bring big customer-driven ideas to the table – ideas which help our clients not just compete, but ultimately to win!”
Tiedemann joins 451 Marketing after 15 years as SVP, Creative Director at DigitasLBI, where he directed digital creative campaigns, social media marketing and large scale site builds for name brands such as Bank of America, General Motors, Cessna Aviation and Biogen Life Sciences. Prior to Digitas, Tiedemann was Executive Creative Director at Think New Ideas and at Boston ABC affiliate WCVB-TV.
“We are thrilled to have Michael join our senior leadership team,” said AJ Gerritson, 451 Marketing founding partner. “Michael’s experience, personality and creative vision are exactly what we need in the executive creative director role. We’re happy to hand him the reins of the creative group and we’re all excited to see how he can help accelerate our growth.”
A national agency with offices in Boston, New York, and Los Angeles, 451 Marketing has been recognized for more than 35 awards over the past year for integrated campaigns and agency excellence. Clients include The Yankee Candle Company, Ericsson, AstraZeneca, and HP Hood.