Mark Boles Joins 451 Marketing as SVP Client Strategy and Services
Industry veteran to lead client strategy teams focused on consumer market research.
BOSTON, March 21, 2017 — 451 Marketing, a fully integrated marketing, communications, and creative agency, today announced that Mark Boles has been named SVP Client Strategy and Services. Boles, a 25-year agency veteran, has built a career on discovering the market nuances and consumer insights that help leading brands effectively and efficiently engage with millions of consumers.
“We are thrilled to have someone with Mark’s expertise join our senior leadership team,” said AJ Gerritson, 451 Marketing founding partner. “Mark’s digitally-savvy approach to consumer engagement aligns perfectly with our agency’s mission to build strategic marketing campaigns based on data and insights.”
“Many people suggest taking a step back to gain perspective. I say get closer,” says Mark Boles, SVP client strategy and services at 451 Marketing. “Effective brand messaging comes from being intimately familiar with the factors and trends that influence buying behavior, and using that data to connect the dots and drive engagement and more importantly loyalty.”
Most recently, Boles has served as a business advisor and consultant to various ad agencies and management consulting firms applying broad anthropological cultural observations aligned with research, data, and insights to help companies with long term business strategy and direction. Prior to that, Boles served as SVP, Director of Account Services and Operations at WPP/UniWorld Group out of New York, where he worked on accounts such as: Marriott, United States Marine Corps, Ford, CVS, Home Depot, and Three Musketeers. Boles’ career also includes various account director/brand strategist roles at the agency Boathouse Group and at the consumer market research firm, Phoenix Marketing International.