Lessons Learned: How Six Boston Entrepreneurs Named Their Businesses
What’s in a name? For a small business, it can spell the difference between success and failure.
Each week, the Boston Business Journal solicits feedback from the local business community in our Lessons Learned segment. From startups to larger companies, we pose questions such as: How did you go about securing funding for the your business, and what is the worst business advice you never took? The answers are meant to provide insight to fellow entrepreneurs or the brave souls about to take the plunge.
AJ Gerritson, 451 Marketing
451 Marketing is named for Ray Bradbury’s classic novel, “Fahrenheit 451.” … Bradbury named his novel after the autoignition point of paper (it’s actually 450 degrees Celsius, which apparently didn’t roll off the tongue as well (call it artistic license). We, in turn, named our agency 451 Marketing because our marketing efforts are “too hot for paper.”