451 Marketing to Launch Hotel Chocolat’s New Concept in the US Market
Agency to Lead US Public Relations Campaign for Luxury European Brand 451 Marketing, a national communications agency specializing in public relations, social media and search marketing, today announced that they have been selected by Hotel Chocolat to launch its exciting new cocoa cuisine concept and café at their US flagship store on Newbury Street in Boston. 451 Marketing will introduce the unique luxury European brand to the US market, promoting the concept as well as the company’s story of innovation, authenticity and ethical cocoa growing practices.
“Hotel Chocolat is the definition of luxury, a brand that elevates a simple pleasure into an experience of indulgence,” said AJ Gerritson, Founding Partner of 451 Marketing. “We are extremely pleased to have the opportunity to team up with a brand that is as dedicated to perfecting their craft and taking their product to the next level as we are.”
Hotel Chocolat is an award-winning British chocolatier that connects luxury chocolate making and retailing with cocoa growing — it is one of the world’s few chocolate makers to actually grow cocoa. Founders Angus Thirlwell and Peter Harris opened their first retail store in England in 2004, after building up a wildly successful e-commerce business. Today, there are more than 70 locations in Europe and plans to expand the premium brand in the US market.
Hotel Chocolat’s US Flagship store on Newbury Street boasts an impressive interior design with pure chocolate luxury in mind, contemporary architectural lines and a Private Tasting Room for an even more intimate chocolate experience. The grand-reopening will focus on a new café concept within the store.
Hotel Chocolat is latest in a series of new marquee clients to join the 451 Marketing family, whose clients include Foxwoods Resort Casino, The Yankee Candle Company and Westin Hotels & Resorts.